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This web site userresearch.com states the following, "In a maturing information-based economy, usability has become a differentiating factor that consumers consider when making purchase decisions." Our analyzers saw that the website also stated " A web search about a potential new electronics purchase, such as a digital camera, blu-ray player, or television can uncover numerous reviews that include commentary not just on the physical specs megapixels, screen resolution, etc." The Website also said ", but also on the ease of navigating the menu screens, usability, and overall user experience. Change their address on their own."